Get Found on Google

Set Up Google Analytics 4

Use a laptop or desktop. This is much harder on a phone.
What it does
Tracks who visits your site and which pages they view
Time
15–25 min
You need
A Google account and your website address
End result
GA4 live and collecting data today

Follow the steps in order. Each step ends with a Done when line — don't move on until it's true.

Who How to reach them What to say
Nolan (FunkPd) +1 431 813 2402
contact@funkpd.com		 Send your Measurement ID and a screenshot of the step you're on.
ChatGPT chat.openai.com Paste any step from this page and ask it to explain in plain language.

Step 1 — Open Google Analytics

  1. Go to analytics.google.com, sign in, and click Start measuring.

    Use the same Google account you use for everything else.

    You're inside Google Analytics and the setup flow has started.

Step 2 — Name Your Account

  1. Enter your business name as the account name, then click Next.

    Leave the data sharing checkboxes as-is.

    Google lets you continue to the property step.

Step 3 — Create the GA4 Property

  1. Enter a property name, pick your time zone and currency, then click Next.

    Simple name format: Your Business Name GA4. Get the time zone right — wrong time zone means confusing reports later.

    You're on the business details screen.

Step 4 — Business Details

  1. Choose the closest business category and your business size, then click Next.

    You're on the business objectives screen.

  2. Pick one or two objectives, then continue.

    This only affects default report layout. Choose whatever fits and move on.

    You're at the Terms of Service screen.

  3. Accept the terms and click I Accept.

    Google takes you to platform selection.

Step 5 — Create a Web Data Stream

  1. Choose Web.

    The website setup form appears.

  2. Enter your website URL and a stream name, then click Create stream.

    Stream name example: Main Website. Double-check the URL — wrong site, wrong data.

    Google shows a Measurement ID starting with G-.

Copy your Measurement ID now. It looks like G-XXXXXXXXXX. Keep this page open — you need it for the next step.

Step 6 — Install the Tracking Tag

Creating the account does nothing without this step. No tag, no data.

  1. If Nolan manages your site, email him your Measurement ID and ask him to install it.

    Nolan confirms he has the ID.

  2. If you manage the site yourself, pick an install method.
    • Best: Google Tag Manager.
    • Good: your platform's built-in GA4 field (WordPress, Wix, Shopify, Squarespace).
    • Last resort: manual code in the <head> — only if you're comfortable with HTML.

    The Measurement ID is in your site.

Install details — expand if doing it yourself

Option A — Google Tag Manager.
New tag → Google Analytics GA4 Configuration → paste Measurement ID → trigger: All Pages → Save → Submit.

Option B — Platform integration.
Find the Google Analytics field in your platform's settings and paste the G- ID. Most major platforms have one.

Option C — Manual code.
Paste Google's provided script right after the opening <head> tag on every page. Don't add multiple Google tags to the same page.

Step 7 — Confirm It's Working

  1. In GA4, go to Reports → Realtime.

    The Realtime report is open.

  2. Open your website in another tab and click around. Wait a minute or two.

    Realtime shows at least one active user. GA4 is working.

Done. GA4 is live and collecting data.
Before you close this tab:
  • GA4 property created.
  • Web stream created.
  • Measurement ID (G-…) saved.
  • Tag installed on the site.
  • Realtime shows a visit.
Stuck?

Email Nolan at contact@funkpd.com — include your Measurement ID, a screenshot, and the step number.